10 Jackson Park Pittsford, NY 14534	585 563 2203 email

	Successful strategies document an achievable plan. Unsuccessful strategies are too complex or vague to incite achievement.
	Organizations seek our help attracting and keeping customers. We help by bridging the inherent gaps between strategy, employees, and customers.	The experience a customer has with your organization can only be as remarkable as your employees' ability to understand, articulate, and deliver your business strategy.	We help bring your business strategy to life for everyone by successfully answering the questions "what will people think when they see this?" and "how will they feel as a result?"	Our work results in information, visuals, processes, and artifacts that are accountable to increasing employees' ability to understand, deliver, and communicate value to your customers. When this happens, customer loyalty and business growth follows.

	The success of a strategy relates directly to employees' ability to understand and deliver it to customers. Failure occurs when assumptions are made about how strategies are communicated. Handing out big binders and hanging plaques don't equate to understanding and performance.

	Qualifying Information We analyze your goals, strategy, and ways of doing things to determine the value that can be gained.	Building Context We observe, first-hand, key customer experiences to obtain empathy and uncover opportunities. Creating Meaning We document ways of facilitating consistent decision-making in creating credible experiences.	Demonstrating ROI We develop result-based models to transcend hype and customer cynicism. Visualizing Simplicity We construct visual explanations to educate customers of all value opportunities.	Orientating Employees We create translations of your strategy to introduce and educate employees of their role. Helping Customers We create useful information and artifacts to introduce, educate, delight, engage, and instruct.
	We work with leaders, key representatives, and customers.	We work with marketers, salespeople, awareness specialists, and customers.	We work with leaders, salespeople, and marketers.	We work with leaders and key representatives.

	• Ethnographic (observation) research • Customer experience audit • Customer opportunity summary	• Identity elements (naming, design) • Look and feel strategy	• Customer ROI models • Process visualization • Product value illustrations	• Employee strategy orientation • Key Employee information and experiences • Key Customer information and experiences
	Wegmans Food Markets Minolta Corporation FRA, a T.Y.Lin International Co. Eastman School of Music	Brand Integrity Empire Brewing Company Hallmark Cards Montana Mills Bread Co.	Henry Holt & Co. Publishers PAETEC Harris Interactive Modern Marketing Concepts	Kinko's Corporation Xerox Corporation Gilead Pharmaceutical ESL Federal Credit Union

	If you'd like to discuss how we can help, call 585 442-7070 or email us.
	Copyright © 2008 Wondrack Design Company, Inc.