What we do

The only way to improve something is to measure it.

And why we measure design to create better performing websites, landing pages, corporate intranets, and e-commerce sites.

Designing a good-looking site is table-stakes. People come to your site to accomplish something. Whether they’re looking to buy, sign-up, or be assured, only by measuring design will you know if your improvements are will lead to achieving your objectives. Otherwise you’re guessing.

SERVICES OVERVIEW
Strategic services
• Website audits and consulting
• Website strategy
• Conversion improvement strategy
• User experience analysis and strategy
• Information architecture
• Wireframing
• Content strategy
• Site, page, concept, element testing
• Design Analytics 
Design services
• Website design
• User experience design
• User interface design
• E-commerce
• Landing page
• Call to action/conversion
• Online form/sign-up
• Intranet design
• Direct
Coding
• W3C valid table-less XHTML 1.0 strict with SEO semantic coding, complete presentational separation and load speed optimization
• Cross-platform and browser compatibility  (IE 7+, Firefox, Safari, Chrome, Opera including iOS, and Android)
• CMS platform themes

For more information about what it’s like to work with us, check out our FAQs.

IMPROVING CONVERSION RATE EXAMPLES

FIRST NIAGARA

RESULTS:
Increased direct campaign effectiveness through improving landing page conversion rate


BACKTOLEARN.COM

RESULTS:
Increased monetization opportunities
Simplified page layouts to reduce barriers to inquiries
Improved conversion rates

NEXTSTEPU.COM

RESULTS:
Overhauled look and feel
Improved search and sign-up processes
Reduced barriers to visitors’ search, call to actions, and online form completion
Increased conversions and monetization opportunities

AUGMENT EMPLOYEE PRODUCTIVITY

ESL FEDERAL CREDIT UNION

RESULTS:
Improved employee productivity and performance
Refined information architecture based on key user research
Reduced barriers to key information
New code added features and functionality without adding significant network load


DIRECT MARKETING EXAMPLES

KAHLÚA

RESULTS:
Increased landing page conversion rate

AT&T

RESULTS:
Created follow up call to action to catch more conversions

FIRST NIAGARA

RESULTS:
Extended from print campaign to create additional conversions via email


MARKETING SUPPORT EXAMPLES

RHYTHM ADVERTISING

RESULTS:
Launched online brand

GCR COMMUNICATIONS

RESULTS:
Launched new site to feature additional services

TIRS ONLINE

RESULTS:
Launched new product site featuring customer testimonials


For more information about what it’s like to work with us, check out our FAQs.